THE UNUSUAL LEFT-HANDED DAY
Action: The Unusual Left-handed Day
BRTnews planned an action based on the creation of a Video News Release and a narrated piece of video news, as well as their distribution for Spanish national media, TV networks, webs, written press and radio. With the motive of the celebration of “International Left-handed Day,” a celebration whose unusualness the company Hendrick’s wanted to highlight.
The BRTnews team developed the different phases of the Project hand in hand with Ketchum, from the creativity of the pieces, passing through the production and distribution of the contents, as well as the work of following their impact and drawing up the ‘Press Clips.’ The pieces were distributed by satellite and through FTP downloads.
The action was reflected in the following media: